MSU-founded performance materials company behind untie-resistant athletic shoelaces.
- Appeared on Shark Tank in 2026
- $300K two-shark deal reported by MSU
- $611.5K in Rice competition prizes
MSU founders. Real challenges. Student strategy.
LimitlessConsulting
Student consulting for student entrepreneurs.
30+
Student Consultants
Across majors
3+
Years Active
Founder-facing work
20+
Startup Touchpoints
Townhalls and projects
4
Core Service Lanes
Focused support
BRCĒ
Zolli Candy
Cocomar
Coldbridge
Powerly
Memory Sketch
KJA Night Vision
Get Loaded
ParPack
Kinetiq
Who we are
Built for MSU founders, students, and real startup problem-solving.
Limitless connects student founders with student consultants and open student audiences through Townhalls, Workshops, and focused startup support.
The Limitless model
From founder questions to structured student strategy.
Our model is simple: founders pitch real challenges at open Townhalls, students pressure-test the problem live, and Workshops carry the strongest ideas into structured support.
Townhall → Live problem-solving → Workshop follow-through.
Townhall energy
Founders bring real startup questions into the room, and students pressure-test ideas together.
Founder showcase
Organizations in Limitless orbit.
A concise look at organizations connected to Limitless programming and consulting work.
Michigan consumer goods brand known for zero-sugar, allergy-friendly candy.
- Available through U.S. retailers and Amazon
- International distribution publicly reported
- Consumer goods / candy brand
MSU student-founded coconut-water-based protein smoothie brand.
- Coconut-water-based protein smoothie
- QEC third-place finisher
- Selected for e-Fest 2026
Detroit-based wellness beverage company behind Dawn, an anti-energy drink concept.
- Featured in a Limitless Townhall
- Food and beverage startup
- Wellness-driven product category
Leadership
The people that make this all possible.
Meet the executive board members leading programming, recruiting, operations, and founder support.
Executive BoardJunior
Neel brings founder and strategy experience from Plutus, Broad Analytics, and student government leadership at MSU. He focuses on turning founder challenges into clear next-step decisions for the team.
srivas78@msu.edu
Executive BoardSeniorFinance
Everest pairs MSU finance training with advisory and consulting exposure through Bain and Gheen & Noyes. He helps project teams tighten problem framing, communication, and execution quality.
noyeseve@msu.edu
Executive BoardSenior
Ayush brings venture strategy and analytics exposure through MetaLinked and MSU business leadership roles. He guides consulting teams on structured analysis and founder-facing communication.
rankaayu@msu.edu
Executive BoardJuniorFinance
Adi brings finance training and EY experience to operations and systems design. He keeps internal workflows efficient so teams can spend more time on founder support.
giniwala@msu.eduGet started
Ready to work with us?
Founders: bring what you are building. Students: practice strategy where it counts. Start with Townhall or reach out—we will steer you.
