MSU-founded performance materials company behind untie-resistant athletic shoelaces.
- Appeared on Shark Tank in 2026
- $300K two-shark deal reported by MSU
- $611.5K in Rice competition prizes
Engagements
Past founder and community organizations.
This page is a public-safe showcase of organizations connected to Limitless programming and consulting work.
Past companies
Companies, founders, and campus ventures
A quick glance at our past clients.
Michigan consumer goods brand known for zero-sugar, allergy-friendly candy.
- Available through U.S. retailers and Amazon
- International distribution publicly reported
- Consumer goods / candy brand
MSU student-founded coconut-water-based protein smoothie brand.
- Coconut-water-based protein smoothie
- QEC third-place finisher
- Selected for e-Fest 2026
Detroit-based wellness beverage company behind Dawn, an anti-energy drink concept.
- Featured in a Limitless Townhall
- Food and beverage startup
- Wellness-driven product category
Michigan-based startup building self-service portable phone charging stations for venues.
- Featured in a Limitless Townhall
- Venue amenity infrastructure
- Michigan-based startup
MSU-connected health-tech venture exploring Alzheimer's progression tracking through drawings.
- Founded through MSU 2 Day Venture
- Burgess New Venture Challenge awardee
- UGA Next Top Entrepreneur competitor
KJA Night Vision
KJA Night Vision
Product and hardware
Startup focused on accessible night-vision devices, components, and product development.
- Featured in a Limitless Townhall
- Hardware-focused venture
- Product development discussion
Get Loaded
Get Loaded
Food truck
MSU student-owned food truck serving loaded comfort food in the Lansing area.
- Featured in a Limitless Townhall
- Student-owned food truck
- Lansing-area venture
ParPack
ParPack
Golf accessories
Golf accessory brand focused on helping players stay organized on and off the course.
- Featured in a Limitless Townhall
- Student founder story
- Product and brand development
Kinetiq
Kinetiq
Sports technology
Sports-tech startup described publicly as building a unified platform for training, competition, and connection.
- Featured in a Limitless Townhall
- Sports-tech platform
- Startup strategy discussion
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Ready to build something practical?
Whether you are a student founder looking for support or a student ready to learn by doing, Limitless Consulting is built around real problems and useful work.
